What's the forecast in Tulsa?

Well, in December there were some rosy forecasts about first quarter 2011 hiring in Tulsa.  The linked article states the quarterly Manpower Employment Outlook Survey projects hiring at an increased pace, double that of the corresponding quarter of 2010.  Of course, the devil is in the details.

When you look at the statistics enclosed in the article you see that a doubling of hiring activity is projected (from a 6% to 12% net growth).   Unfortunately that is not a 6% to 12% growth in the job market.  It reflects an net increase of 6% to 12% of Tulsa MSA employers who say they plan to increase staffing during the quarter.  That means a large proportion of the employers either have not plans for hiring, or may even be looking to still reduce their workforces.  Not quite the bright picture the headline wants to paint.

So, what's a job hunter to do?  Now more than ever, you must differentiate yourself from the crowd.  Some call this "personal branding" others marching to a different drummer.  Regardless of what you call it, it means you have to make it clear to those you come into contact with that you are unique among the crowd, and have a higher than average value to add to their company or organization.  

In order to accomplish this, you must have identified and believe in those factors that make you stand out.  To do this I recommend a self assessment.  That is an honest and in depth look at your Skills, Abilities, Values and Interests (SAVI) and how they make you he unique package you are.

A few hours spent on this Self Assessment process will pay big dividends in the marketplace.  You will be clear and focused upon your objective(s), you unique value that you offer, and how it has benefited past employers as an example of how it can benefit a new employer.

Because, the forecast for the Tulsa Job Market is improving.  Twice a many employers are looking to add to their workforces in January, February and March this year, as were a year ago.  While that might not be a volume like we saw in 2004-2007, it still means more opportunities to make that sale and solidify the value of your personal brand.